Let’s admit it. It’s impossible for any business owner to ignore a marketing network that has over 400 million active users from around the world. With online marketing getting more competitive by the day, it becomes absolutely crucial for online marketers to look out for potential platforms to increase their reach across the Internet.

Small businesses have started leveraging the benefits of Instagram marketing and gained a loyal following for their promotions. If you haven’t jumped in yet, now is your turn. Here are some useful ways to help you gain decent followings and turn them into potential customers.

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Selling tools have revolutionized Instagram’s sales potential, increasing its value as a marketing platform even further. No matter which tool you choose to try, it’s a good idea to publish a post letting your users know that your Instagram is now shoppable.

The selling tools you choose will depend largely on your particular business and customer base, but these are six of the best ones to consider

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When Instagram started out, it was used simply to post pictures with you or your fans. It did not have a marketing value and was not used for marketing needs.

However, in the last few years Instagram has showed that it is an effective platform for marketers. You can have a new audience in a way the audience wants to be marketed to: with visuals and short messages. That’s why you have to be aware of how to use Instagram for marketing purposes.

Nowadays the use of Instagram by companies has moved up. Instagram has millions of users. It has become the perfect opportunity for brands to get quick messages and photos to their target audiences.

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Here are five ways that you can use Instagram to achieve your marketing goals. Continue reading


Social media may be teeming with hashtags now but its power cannot be underestimated. Its usefulness can be seen by how information is spread and how it aids online searches. It is for this reason that if you are marketing using social media, you should consider employing hashtags in your marketing strategy. The hashtag is not entirely fail-proof.

There are infamous cases on how hashtags can backfire. However that’s nothing to worry about so long as you follow basic hashtag etiquette, and do enough research. Adhering to hashtag tips like keeping it short and testing them also helps to minimize the risk of your hashtag campaign failing. By using them strategically, you’ll be able to make hashtags work for you and your brand.

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Instagram is booming. Not only is the amount of individual users rapidly growing on this visually-engaging social media platform, but brands are leveraging the social media marketing benefits of it too

While the effectiveness of Instagram as a marketing tool is obvious, it’s important that brands craft strategic approaches as they start implementing this type of social media advertising into their business plans. Like any type of pay-per-click advertising, without a cohesive plan that utilizes best practices as well as the specific attributes the channel possesses, your efforts won’t be as impactful as they could be.

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To help brands improve the effectiveness of their Instagram advertising campaigns, we spoke with experts at some top organizations to gather their best advice. Additionally, we chatted with Blue Fountain Media’s own group of social media gurus to learn what tips they use each day as they put together social media campaigns for some of our clients: Continue reading


Undoubtedly, seeing your photo get attention and love feels pretty freakin’ great. Trying to get likes and follows should never be your main goal on Instagram – the app should be used to show off your life and the things you love, regardless of whether others approve or not – but that doesn’t mean you can’t care a little bit. It’s really important to me that my Instagram photos look good, because, sure, it’s just an app, but it’s also a social media profile that represents yourself.

But taking great Instagram photos can be hard sometimes. The camera on phones has come a very long way, but they still aren’t as good as professional cameras (and never will be). If things aren’t perfectly in place, it can be really easy for your photo to look like a mess. Want to up the quality of your Insta uploads, impress your followers, and get more likes? Here are 15 tips on how to mkae your Instagram pictures look GREAT!!

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Instagram is one of the best social media apps out there. It’s simplicity is what makes it so great – it’s just about photos, no status updates, no check-ins, nothing very complicated. But even though Instagram is simple and straight-forward, there is still Instagram etiquette… and many people either don’t know what it is or just choose not to follow it.

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Of course you can do whatever you want with your Instagram profile, but just know that whatever you want to do might be annoying everyone who follows you. There are some people who will tell you not to post 20 selfies in a row, or stop posting pictures of your cat, or to make sure your #TBT photos are a legitimate throwback from at least 10 years ago. I personally don’t care about that stuff. I care about… well, you’ll see. Here are 10 things you should never, ever do on Instagram because, seriously, you’re driving everyone crazy. Continue reading


More and more photographers are using Instagram to market their work. It makes sense, considering Instagram is a popular social media application with over 150 million users. It’s also one of the easiest photo and video sharing platforms: You simply post a square photo or video and add tagging, captioning, or both. Then, other Instagram users can like your photo, add comments, and share it with their friends. Moreover, every post you upload to Instagram will show up in your followers’ feeds, unlike Facebook.

Below, I’ve listed 11 tips for how to effectively promote your photography on Instagram.

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Have you taken your brand for a spin on Instagram yet? Is Instagram part of your social media marketing?

Are you confused about how you can market on the big big platform — which now has more than 300 million users — and stay true to its noncommercial roots?

We’re seeing more and more businesses starting to use Instagram for the kinds of contests and giveaways that have been popular on Facebook for years. Adding Instagram contests to your social media mix can quickly expand your reach.

If you’ve been thinking about hosting an Instagram contest, you come to the right place. In this post I’ll introduce the different types, as well as how to start  and run a successful Instagram contest for your brand or business.

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