Social media may be teeming with hashtags now but its power cannot be underestimated. Its usefulness can be seen by how information is spread and how it aids online searches. It is for this reason that if you are marketing using social media, you should consider employing hashtags in your marketing strategy. The hashtag is not entirely fail-proof.

There are infamous cases on how hashtags can backfire. However that’s nothing to worry about so long as you follow basic hashtag etiquette, and do enough research. Adhering to hashtag tips like keeping it short and testing them also helps to minimize the risk of your hashtag campaign failing. By using them strategically, you’ll be able to make hashtags work for you and your brand.

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For small businesses seeking to engage audiences via social media and get the most bang for their buck, figuring out where to start — and more importantly, how to leverage the huge potential of an engaged online audience — can be a daunting task.

Let’s forget about the statistics and wild claims, and focus instead on good, old-fashioned advice. Below, we’ve talked to entrepreneurs and marketers from companies with successful social strategies to get a grasp on some best practices for building and retaining an audience on social media.2013%2f12%2f20%2f87%2fsocialmedia-9729a Continue reading