More and more photographers are using Instagram to market their work. It makes sense, considering Instagram is a popular social media application with over 150 million users. It’s also one of the easiest photo and video sharing platforms: You simply post a square photo or video and add tagging, captioning, or both. Then, other Instagram users can like your photo, add comments, and share it with their friends. Moreover, every post you upload to Instagram will show up in your followers’ feeds, unlike Facebook.

Below, I’ve listed 11 tips for how to effectively promote your photography on Instagram.


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