Instagram provides you with a wealth of opportunities to send out a message to your audience and generate leads, whether you are Instagram marketing for small business or a large organisation. As lots of people are on Instagram and many people connect their Instagram accounts to various other social media platforms, you can successfully spread your brand name across Instagram with ease.
There are certain qualities that make a brand unique, namely a product or service, brand values, willingness to take risks, or a marketing campaign that captivates an audience. Recently, it has been marketing that allows brands to differentiate themselves. The use of Instagram by big brands has increased tremendously within the past two years.
That said, there are some brands that have truly taken the lead with their Instagram marketing. Below are list of 7 standout brands that are thriving on Instagram with their marketing strategy.
1. Red Bull
If you’re really looking to see an example of not promoting your product can substantially help your brand, look no further than Red Bull. If you take a look at Instagram’s account, you won’t necessarily see a lot of images featuring the drink—and that’s the point.
Red Bull’s brand is all about promoting a fun, adventurous lifestyle, and their Instagram supports that brand.
Red Bull often sponsors major sporting events and will feature content on Instagram from them; by doing this, they’re put in touch with their target audience without making things about their product.
They almost never mention or feature images of their product. That’s ok. It’s not about the product, for Red Bull. It’s about the brand.
When it comes to brands that use hashtags correctly, Gucci provides great examples of hashtags that are used by users as often as the brand itself. Gucci is constantly using branded, customized hashtags and encouraging users to utilize those hashtags, too. They’ve also used videos to increase views and engagement, featuring videos, for example, of models walking in their clothes to music that fits their brand.
Users can use Gucci’s branded hashtags to show off their Gucci products, giving them access to a slew of new, and likely highly relevant, followers.
3. Dunkin Donuts
A great way to connect with your target audience is to be able to jump on trending or relevant topics that your audience is interested in, talking about, and/or following. This can be something specific, like the Super Bowl, or something more general like “beginning of winter.”
Dunkin Donuts understands this concept and has successfully grasped how to use it to its advantage. Dunkin donuts makes use of timely, relevant (and drool-inducing) images and combines them with a trending topic and hashtag to put their relevant content in front of users who are interested in seeing it.
Any time you can bring your brand or product into the conversation, it doesn’t hurt to do so—even if donuts aren’t involved (but bonus points if they are).